Room 02 · in The Governance Library

Where direction
is set.

Strategy Room gathers short-form briefings, framework explainers, and case-led Notes for chairs, non-executive directors, and senior governance practitioners — organised by theme and framework, and paired with the reading, cases, and questions that sit beside them.

MD Curated by Matthew Doyle · mæd partners

External environment Framework · PESTLE Case · Post Office 11:03

Strategy Room Notes 9 Notes

2 live · 7 pending · 2 spines

The Post Office

1 Note
Note 08
PESTLE Analysis
7:35
PESTLE Analysis
Post Office · PESTLE
Diagnostic Live

BP

8 Notes
Note 09
Freeman's Stakeholder Theory
Freeman's Stakeholder Theory
BP · Stakeholder Theory
Normative Pending
Note 10
Mendelow's Stakeholder Matrix
Mendelow's Stakeholder Matrix
BP · Mendelow Matrix
Diagnostic Live
Note 11
Agency vs Stewardship
Agency vs Stewardship
BP · Agency theory and stewardship theory
Analytical Pending
Note 12
ESG Framework
ESG Framework
BP · ESG
Analytical Pending
Note 13
Balanced Scorecard
Balanced Scorecard
BP · Balanced Scorecard
Diagnostic Pending
Note 14
Shareholder Primacy vs Stakeholder Capitalism
Shareholder Primacy vs Stakeholder Capitalism
BP · Shareholder vs stakeholder
Analytical Pending
Note 15
BP Strategic Stack
BP Strategic Stack
BP · Strategic stack (synthesis)
Synthesis Pending
Note 16
BP The Strategic Stack (Whitepaper)
BP The Strategic Stack (Whitepaper)
BP · Strategic stack (whitepaper)
Synthesis Pending

External environment & stakeholders 5 videos

PESTLE
PESTLE
Post Office
11:03
PESTLE Analysis — Post Office
External environment · framework
FrameworkCase-ledLive
PESTLE
PESTLE
Boeing
~4:30
PESTLE Analysis — Boeing
External environment · case
FrameworkCase-ledIn production
Stakeholders
Mendelow's
Matrix
~3:00
Mendelow's Stakeholder Matrix
Stakeholder analysis · framework
FrameworkPower/interest grid
Scenario
Scenario
Planning
—
Scenario Planning
Foresight · framework
FrameworkPlanned
Shell 1973
Shell's
Foresight
—
Shell 1973 — Scenarios in Practice
Foresight · case
Case-ledPlanned

Synthesis 1 map · 4 explainers

Map
Reading
Map
Interactive
Reading Map
every Note + every Episode · interactive
MapInteractive explainer
Porter
Competitive
Posture
Open
Competitive Posture
From industry structure to strategic position
SynthesisLens · Porter
Blue Ocean
Value
Innovation
Open
Value Innovation
From red ocean to uncontested market space
SynthesisLens · Blue Ocean
Scenarios
Robust
Commitment
Open
Robust Commitment
Strategy that survives multiple futures
SynthesisLens · Scenarios
Method
The Synthesis
Method
Open
The Synthesis Method
From analysis to action — how synthesis actually happens
SynthesisProcess

Synthesis case studies 5 cases

Cirque
Cirque
du Soleil
Open
Cirque du Soleil — Reinventing the Category
Differentiation · case
Case-ledNarrative
LEGO
LEGO
Case study
Open
LEGO — Strategic Synthesis
Strategic synthesis · case
Case-ledNarrative
Ryanair
Ryanair
Case study
Open
Ryanair — Cost Leadership
Cost focus · case
Case-ledNarrative
Shell 1973
Shell
1973 oil shock
Open
Shell 1973 — Scenario Planning Under Shock
Scenarios · case
Case-ledNarrative
Rolls Royce
Rolls Royce
Power-by-the-Hour
Open
Rolls Royce — Service Model Pivot
Servitisation · case
Case-ledNarrative

BP · The Strategic Stack 7 Notes · BP Auchincloss reset (2024–2026, live)

Freeman
Freeman's
Stakeholder Theory
~7:30
Freeman's Stakeholder Theory — BP
Note 09 · Who is in the room
Script readyBP spine
Mendelow
Mendelow's
Matrix — BP
~5:00
Mendelow's Stakeholder Matrix — BP
Note 10 · Power and interest, plotted twice
Script readyBP spine
Agency vs Stewardship
Agency vs
Stewardship
~6:40
Agency Theory vs Stewardship Theory — BP
Note 11 · Two ways of walking into the room
Script readyBP spine
ESG
ESG
Framework — BP
~6:00
ESG Framework — BP
Note 12 · The measurement language
Script readyBP spine
Balanced Scorecard
Balanced
Scorecard — BP
~6:15
Balanced Scorecard — BP
Note 13 · Strategy made operational
Script readyBP spine
Primacy vs Capitalism
Shareholder Primacy
vs Stakeholder Capitalism
~6:20
Shareholder Primacy vs Stakeholder Capitalism — BP
Note 14 · The ideological foundation
Script readyBP spine
Synthesis
BP · The
Strategic Stack
~9:35
BP — The Strategic Stack · Synthesis
Note 15 · Six lenses stacked · Will the reset hold?
Script readySynthesis

Whitepapers 1 published · flagship

Whitepaper
BP · The
Strategic Stack
~25 min read
BP — The Strategic Stack
A six-lens diagnostic of the Auchincloss reset · ~7,000 words
WhitepaperOriginal researchApril 2026
Forthcoming
Forthcoming
Whitepaper
—
Next flagship — to be confirmed
In planning
WhitepaperPlanned

Sector intel 3 briefings · April 2026

Activism
Activist
coalition
~10 min read
The activist coalition in integrated energy
Who holds what · signals for the 2027 proxy season
Briefing~2,100 words
ESG ratings
ESG ratings
divergence
~10 min read
ESG ratings divergence
Reading MSCI, Sustainalytics & ISS ESG when they disagree
Briefing~1,900 words
Chair succession
The chair
after Lund
~10 min read
The chair after Lund
FTSE 100 chair succession patterns, 2022–2026
Briefing~1,900 words
Forthcoming
More
briefings
—
Further sector briefings
Quarterly cadence through 2026
BriefingPlanned